Find out what custom software development is likely to cost your business before you speak to anyone. Answer five questions and a price range appears instantly, from £8,500 for a custom SaaS application.
The One-Off Application Fee
£8,500 - £9,500
This range is an estimate from your five answers.
The range covers designing, building and testing the application and taking it live, in a Google Cloud project your company owns.
The range starts at £8,500, where our custom SaaS applications begin. If you need one platform for your website, customer records, bookings and payments, that is Valacia, and its prices are on its own page.
Your exact price comes from the Fixed-Price Specification. It costs £1,950, credited in full against the application fee if you go ahead within six months.
It copies your answers and the range, ready to paste.
£2,400 /Year
That is Managed Service Standard, paid in advance for 12 months, with no setup fee. We host, monitor, back up and patch your application in your own Google Cloud project.
Managed Service With SLA adds a service level agreement (SLA), at £12,000 for 12 months, paid in advance.
Both are optional. Your own team can operate it instead.
Google bills your Google Cloud infrastructure to you directly, at Google's own prices.
The Model
The same five answers always give the same range, whoever asks.
The calculator and our written Quotations come from the same model. Each answer moves the range by an amount we have already committed to.
So the range on this page is the range we would start from in our reply. You just see it first.
Five answers cannot capture the detail that decides a price. The range opens at fifteen per cent either side of a middle figure and widens to thirty per cent as the application grows. The Fixed-Price Specification settles the detail.
Each range includes a premium for risk, and a larger one with nine or more workflows, three or more integrations or any data migration. The calculator leans high on purpose.
No range falls below £8,500, the price our custom SaaS applications start from, even where the arithmetic lands lower. Each range is rounded to the nearest five hundred pounds, the low end down and the high end up.
The largest applications receive no figure here, because their price depends on detail a form cannot capture. They go straight to the Fixed-Price Specification.
Your Quotation sets one price for the application, agreed in writing before any chargeable work on it begins. How long the work takes is our risk. That is why this page shows pounds, with no rate to multiply out.
The calculator prices the application itself.
In The One-Off Fee
Priced Separately
Every price we quote is the full fee you pay us.
After It Goes Live
The range above is paid once. Running the application has costs of its own too, and not all of them come from us.
Managed Service Standard costs £2,400 for 12 months, paid in advance, with no setup fee, whatever the size of your application.
Managed Service With SLA adds response times in working hours and service credits, at £12,000 for 12 months, paid in advance.
We set up budget alerts in your project. Google's bill and your usage stay yours to watch.
Your application runs in a Google Cloud project registered to your company, on your own Google billing account. Google bills you for the infrastructure at its own prices. We add no margin. The amount depends on use, so the range above leaves it out.
Some applications depend on services sold by other companies, such as payment providers, messaging services or data feeds. Those companies charge you on their own terms, for as long as you use them.
The Managed Service is the only running cost we set. Google's charges rise with use, and any service you add is invoiced by the company that provides it.
Outside The Range
Each of these affects the cost, and none can be captured in a multiple-choice answer. We assess each one in the Fixed-Price Specification and price it on your Quotation.
Moving structured records out of an existing system safely is real engineering, and pricing it without seeing that system would be a guess. We look at the system itself before we put a price on the move.
Applications in regulated fields such as healthcare and finance must be built, tested and documented differently. Five answers cannot capture that, so every regulated application begins with the Fixed-Price Specification.
An app that connects back to the same system, on iOS and Android, is priced with the rest of the application, once the detail is known. The mobile app development page explains how the two share one set of accounts and data.
These are other companies' prices, and many depend on how much you use them. The specification names each one your application needs before you commit.
FAQs
Our custom SaaS applications start from £8,500, with a typical range of £15,000 to £40,000. The five questions above narrow that down for your application, and the Fixed-Price Specification turns it into one price in writing.
A custom SaaS application is software engineered for one business and used in a web browser. It can be an internal tool for your staff, a portal your customers sign in to, or a full product with subscriptions and billing.
We design and build each one in house, in its own Google Cloud project owned by your company.
It pays for our team to host, monitor, patch and back up your application inside your own Google Cloud project, and for the engineering time it takes to set all of that up.
Managed Service Standard costs £2,400 for 12 months, paid in advance. For written response times, Managed Service With SLA costs £12,000 for 12 months, paid in advance.
Each fee is the same whatever the size of your application, and it can rise only after at least ninety days' written notice. Google bills the infrastructure to you separately and directly.
No. Your answers stay in your browser and disappear when you close the tab. We see them only if you choose to send them to us.
Nine or more workflows, three or more integrations or a structured migration need a closer look before anyone can put a price on them. The Fixed-Price Specification is that closer look. Until then, the range stands as a guide.
Yes, in both directions. Five multiple-choice answers cannot see a workflow that turns out to be three, or an integration whose documentation is worse than anybody expected.
The Fixed-Price Specification replaces the range with one price we are bound to. If it shows the range was low, you hear it from us before you commit to anything.
You receive a written specification of what your application must do, and a Quotation with a fixed price and a date, both yours to keep. The fee is £1,950, credited in full against the application if you go ahead on that Quotation within six months.
If it does not end with a fixed price and a date, the whole fee comes back and the specification stays with you.
Your company does, once the application fee is paid in full. The Google Cloud project it runs in, and the billing account behind it, are yours from day one.
Because software costs do not add up like that. What an extra role or integration costs depends on everything around it, and pricing each answer would turn your application into a menu of features. You can still see which way each answer moves the total.
No. Our prices are already published, so the calculator asks for nothing in return. Answer the five questions as many times as you like, and contact us only when you are ready.
Fixed-Price Specification
This paid first step ends in a written Quotation with one price for your application, or the fee comes back. We charge nothing for the application itself until you agree that price.